The Summer of Love. Photography and Graphic Design

July 6, 2017 – October 22, 2017

In celebration of the Summer of Love’s 50th anniversary, this exhibition explodes with a profusion of more than 120 posters, album covers and photographs from the transformative years around 1967. That summer, fueled by sensational stories in the national media, San Francisco’s Haight-Ashbury neighborhood became a mecca for thousands seeking an alternative to the constrictions of postwar American society. A new graphic vocabulary emerged in posters commissioned to advertise weekly rock concerts at the Fillmore Auditorium and the Avalon Ballroom, with bands such as Jefferson Airplane, the Grateful Dead, and the Janis Joplin-led Big Brother & The Holding Company. A group of more than 50 concert posters highlights experiments with psychedelic graphic design and meandering typography—often verging on the illegible.

July 6, 2017 – October 22, 2017

Where: Museum of Fine Arts, Boston
Clementine Brown Gallery (Gallery 170)
Avenue of the Arts
465 Huntington Avenue
Boston, Massachusetts 02115

Font: Museum of Fine Arts, Boston